Media Announcements

Catalyst Recognizes Initiatives at Campbell Soup Company, Deloitte, Royal Bank of Canada, and Telstra with the 2010 Catalyst Award

Catalyst announces that initiatives from Campbell Soup Company, Deloitte LLP, Royal Bank of Canada (RBC), and Telstra Corporation Limited are the recipients of the 2010 Catalyst Award, the annual award that honors exceptional initiatives from companies and firms that support and advance women in business. This year’s Award winners, representing a wide range of industries, cultures, and approaches, demonstrate the strong business case supporting women’s advancement to leadership.

“These initiatives exemplify our Catalyst vision –‘Changing workplaces. Changing lives’,” said Ilene H. Lang, President & Chief Executive Officer of Catalyst. “They impact the lives of employees, families, and communities by transforming organizations, and serve as models that inspire and encourage others to embrace inclusive workplaces that benefit women, men, and business.”

Catalyst Award-winning initiatives are evaluated in a rigorous year-long process against a robust set of criteria: business rationale, senior leadership support, accountability, communication, replicability, originality, and measurable results. This year’s Award winners include a company where women run the largest and most profitable businesses, a second-time Catalyst Award-winning company, a premiere Canadian bank that expanded its women’s initiative to benefit other diverse employee groups, and the first initiative from a leading Australian company. These Award-winning initiatives reflect best practices around diversity, inclusion, and advancement of women to leadership roles and positions of influence.

Campbell Soup’s initiative, Winning in the Workplace, Winning in the Marketplace, Winning With Women, has utilized employee engagement, knowledge sharing, and innovation to develop a culture of diversity and inclusion and support the company’s overall plan to transform its workplace and marketplace performance. It has achieved strong results: from 2005 to 2009, women in executive roles increased from 21 percent to 25 percent. In manufacturing roles, the percentage of women and women of color plant directors and managers increased from 14 percent to 21 percent, and from 1 percent to 3 percent, respectively.

Deloitte’s The Women’s Initiative: Living the Lattice, builds on the success of the Task Force of the Initiative for the Retention and Advancement of Women. The mission of the Women’s Initiative (WIN) is to drive marketplace growth and create a culture where the best talent chooses to work. It has fueled significant increases for women in leadership: women’s representation as partners, principals, and directors has risen from 6 percent in 1995 to 22 percent in 2009, and representation of women senior managers has increased from 23 percent to 36 percent in the same timeframe. In addition, the gender turnover gap decreased from 7 percent in 1995 to less than 1 percent during 2009. Deloitte reached an additional milestone in 2009 when it surpassed the 1,000 mark for U.S. women partners, principals, and directors.

RBC’s initiative, Client First Transformation, embeds diversity and inclusion (D&I) principles into its approach with employees, clients, and communities, reframing the company’s business strategy to be more client-focused and revitalizing its corporate culture. Among other significant business benefits, the initiative continues to generate solid increases for women across the company: building on a strong base, women in executive roles (executive vice presidents, senior vice presidents, and vice presidents) increased from 35 percent to 39 percent from 2005 to 2009, and women’s representation as corporate officers (senior vice president level and above) has grown from 27 percent to more than 30 percent during that same time period. Women in the high-potential talent pool increased from 31 percent to 43 percent, with 21 percent being visible minority women.

Telstra’s Next Generation Gender Diversity initiative uses an integrated approach to increase women’s representation at senior and pipeline levels and engage men as change agents, creating an inclusive culture of mentoring and networking. It has delivered solid increases for women leaders at Telstra and in the community: for women in the pipeline (general managers, area managers, and managers), total share of promotions grew steadily from 29 percent in 2006 to 41 percent in 2009. Representation of women on the CEO Leadership Team increased from 6 percent to 31 percent, and the number of women corporate officers has grown from 31 percent to 35 percent during that same time period.

Campbell Soup, Deloitte, RBC, and Telstra will present in-depth discussions on their initiatives at the 2010 Catalyst Awards Conference at The Waldorf=Astoria in New York on March 24, 2010.  The conference, which is sponsored by The Coca-Cola Company and Walmart, will feature keynote speaker Anne Mulcahy, Chairman of Xerox Corporation. In the evening, the 2010 Catalyst Awards Dinner, sponsored by PepsiCo, Inc. and Shell Oil Company, will be chaired by Jim Skinner, Chief Executive Officer of McDonald’s Corporation. More than 70 CEOs and leaders of major corporations, firms, academic institutions, and non-profit organizations are expected to attend, along with more than 1,500 guests representing 250 national and global companies.

For complete descriptions of this year’s Catalyst Award-winning initiatives and previous Award winners, please visit www.catalyst.org. For more information about the 2010 Catalyst Awards Conference and Dinner, please contact Michael J. Chamberlain, 646-388-7770, [email protected]. For media inquiries, please contact Susan Nierenberg, 646-388-7744, [email protected], Serena Fong, 646-388-7757, [email protected], or Jeff Barth, 646-388-7725, [email protected]. For international media inquiries specifically, please contact Susan Nierenberg.

ABOUT CATALYST
Founded in 1962, Catalyst is the leading nonprofit membership organization working globally with businesses and the professions to build inclusive workplaces and expand opportunities for women and business. With offices in the United States, Canada, and Europe, and more than 400 preeminent corporations as members, Catalyst is the trusted resource for research, information, and advice about women at work. Catalyst annually honors exemplary organizational initiatives that promote women’s advancement with the Catalyst Award.

ABOUT THE CATALYST AWARD
The Catalyst Award annually honors innovative approaches with proven results taken by organizations to address the recruitment, development, and advancement of all managerial women, including women of color. Catalyst’s rigorous, year-long examination of initiatives and their measurable results culminates in intensive on-site reviews at finalist organizations. By celebrating successful initiatives, Catalyst provides organizations with replicable models to help them create initiatives that are good for women and good for business.

ABOUT CAMPBELL SOUP COMPANY
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," and "V8."

ABOUT DELOITTE LLP
Deloitte LLP is one of the nation’s leading professional services firms, providing audit, tax, consulting, and financial advisory services through 45,000 people in more than 90 cities. Known as an employer of choice, it views attracting, retaining and developing its people as a business imperative to serve clients and grow its business.

ABOUT RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada’s largest bank as measured by assets and market capitalization, one of North America’s leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization. We provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 80,000 full- and part-time employees who serve more than 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 53 other countries.

ABOUT TELSTRA CORPORATION LIMITED
Telstra is Australia's leading telecommunications and information services company, with one of the best known brands in the country. Telstra offers a full range of services and competes in all telecommunications markets throughout Australia, providing more than 9.0 million Australian fixed line and 10.2 million mobile services, including 6.3 million 3G services. Telstra provides basic access services to most homes and businesses in Australia; local and long distance telephone calls in Australia and international calls to and from Australia; mobile telecommunications services; broadband access and content; a comprehensive range of data and Internet services (including through Telstra BigPond®); management of business customers' IT and/or telecommunications services; wholesale services to other carriers, carriage service providers and ISPs; advertising, search and information services (through Sensis); and cable distribution services for FOXTEL's® cable subscription television services. Telstra's international businesses include CSL New World Mobility Group, TelstraClear Limited and Reach Ltd.