Executive Staff

Deborah M. Soon is responsible for Catalyst’s business strategy and planning, market assessment, and overall marketing operations. For Catalyst’s entry into new markets, she sets priorities and develops the business model, entry strategy, and plan. In addition, she is responsible for brand management, corporate events, public affairs, IT, and Catalyst's Corporate Board Services.
 
Prior to working at Catalyst, Ms. Soon was a consultant at Spencer Stuart, one of the leading global executive search firms. Her search engagements focused on the areas of technology, education, and healthcare, with specific functional emphasis on CEO, other senior executives, and board placements. Prior to Spencer Stuart, Ms. Soon was the CEO of Larscom, a telecommunications company she took public in 1996 and subsequently led as a public entity. Earlier in her career, Ms. Soon held various executive positions in marketing and software engineering at AT&T, BBN, and EDS.
 
Ms. Soon holds a BA in Mathematics from the University of California at San Diego and an MBA from the Harvard Business School. She also completed special studies in Mathematics at Cambridge University, England. Ms. Soon is a member of the Executive Committee and Board of Advisors of DirectWomen Board Institute and a member of the Advisory Board of Watermark, which supports women in their advancement into senior leadership roles.