Equity on the front lines for women: Empowering pink-collar workers in the new economy

10:00AM CT | 4:00PM UTC

Women in frontline, or “pink collar,” roles form the backbone of many industries, yet they continue to face significant and unique challenges and inequities in the workplace. These roles, particularly in retail, manufacturing, and hospitality, often have high turnover, low morale, and low levels of psychological safety.

When companies prioritize the needs of pink-collar workers, they not only enhance employee well-being but also boost overall organizational success. By reducing turnover by just 10%, companies can save $4-$7 billion in these industries.

By implementing inclusive practices and providing the necessary resources, businesses can foster a culture of equity and support that benefits all employees from the factory floor to the boardroom.

Join our panel of experts to discuss:

• Findings from the Catalyst suite of Frontline Employees Initiative research on the top challenges faced by women in pink collar roles
• Proven strategies to alleviate stress, reduce turnover, and boost morale for frontline employees
• How prioritizing inclusive policies for frontline employees benefits the entire organization at every level

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Catalyst is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.