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JDE Peet’s – TrueYOU

2025-catalyst-award-winner-hero-JDE-PEETS

Executive summary

A strong governance structure guides and cascades the TrueYou: Standing Together in Our Differences strategy at JDE Peet’s, a global leader in the coffee and tea industry.

Elements of the TrueYOU initiative included:

Maturity Model and Activation Toolkit
DE&I Champions
Inclusive talent practices

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