Catalyst sponsorship guide: How to build an effective sponsorship program

Building an effective sponsorship program: best practices for implementation

Implementing a successful sponsorship program requires strategic planning and alignment with organizational goals, as well as adaptability to legal and cultural contexts. This guide provides best practices for launching and sustaining an impactful sponsorship program, from equitably identifying high-potential talent and engaging committed senior leaders to managing program logistics and cultivating accountability. Whether starting a new program or refining an existing one, this resource offers actionable insights to maximize sponsorship effectiveness and support diverse talent development.