Diversity is part of HSBC – North America’s corporate brand and values. The Diversity Ambassador Award program rewards and recognizes employees who are living the values and bringing passion for diversity to their jobs. Diversity Ambassadors are recognized for a variety of diversity efforts, including spending personal time researching the buying power of racial/ethnic minority groups; increasing visibility and membership for Heritage Committees; significantly aiding recruitment efforts of people of color within the company; introducing diversity groups and expanding diversity efforts within branch locations; rolling out a local diversity council and events in a business unit and community; and focusing on the visibility of the LGBT employee population.